This is a rare opportunity to purchase the complete ice cream package! This is a true vertical business comprising of two retail outlets, a state of art manufacturing facility and wholesale distribution channels. The business deals in better end gourmet ice-cream and has been the recipient of many Gold Medals. The product is manufactured to its own exclusive formulations. The manufacturing facility boasts fully automatic production and packaging products machinery. The company is known nationally and distributes its products in Melbourne, Sydney and Adelaide. The company holds international trademarks registrations and has the potential to export its products.
The business was established in July 1999 by Mr Juan Jose Rodriguez and his wife. The company is based in Camberwell, Victoria Australia The company has established a reputation for the finest premium ice cream in Australia and has been the recipient of many Gold awards. The company has two retail stores; one in suburban Camberwell and the other near the beach in Sandringham. The company has the potential for further expansion of its retail concept by replicating the number of stores or via the promotion of a franchise system.
The company is responsible for the product development and distribution of the “Lick me” ice cream brand: www.lickmeicecream.com.au “Lick me” has become a well known consumer brand and the company supplies “Lick me” to David Jones, Leos Supermarkets and Super IGA Supermarkets. The owners have decided to retire and would like to sell the business including manufacturing plant and equipment, inventory (inclusive of finished product and raw material), intellectual property, wholesale channels and two retail stores. The greatest strength of the company is its simplicity. Due to the company’s automated systems, there are not long hours preparing food compared to many other food businesses. It’s a simple business and its fun.
Business and Operations Overview The company is involved in manufacturing, wholesaling and retailing of ice cream. Key aspects of the business include:
· The company manufactures its own product to its exclusive formulations and recipes.
· Modern production and cold storage facilities.
· Significant and automated manufacturing equipment.
· Two well known retail parlours which have developed a loyal customer base and are recognised as ice cream destinations.
· The wholesale activity is conducted in the Food Service sector and Supermarket channels. Food Service is focused on restaurants, hotels and cafes.
· The “Lick me” brand which was launched in 2003, is a proven brand enjoying significant exposure in David Jones www.davidjones.com.au , Leo’s Supermarket www.leos.com.au and Super IGA supermarkets www.iga.net.au
· The company is an accredited ASR program supplier to David Jones. As a result of this relationship, the opportunity exists to introduce supplementary product lines to this exclusive retailer.
· Interstate third party distribution network in Melbourne, Sydney and Adelaide.
· Intellectual property in the form of international registered trademarks and approximately 50 recipes.
Key assets which form part of the sale
Brands and International Trademarks The company markets its products via various brands including: “The Gourmet Ice Cream Factory”, “Lickme ice cream”, “Sorbetlicious”, “Asian Spice creams” and “Vital-ice Low Fat Yoghurt”. The company holds trade mark registrations for “Lick me ice cream” and the associated design in the United States, United Kingdom, Singapore and Australia.
Product Range The company has developed a reputation for an exclusive range of scoop ice cream, the best ice cream cakes and a number of other categories including soft serve yoghurt. “Lick me” ice cream is available in 100ML, 500ML & 1L “Sorbetlicious” in 270ML and “Asian Spice” cream in 450ML retail consumer packs. 5L trays are available for the Food Service sector.
HACCP Dairy License The company has a fully implemented Hazard Analysis Critical Control Points program. The company is licensed by Dairy Food Safety Victoria and the company has been recognised as an “A” grade facility since its accreditation.
Plant and Equipment: A full listing of plant and equipment is available on request.
Leasehold Premises The company occupies a retail parlour at 761 Riversdale Road Camberwell Victoria 3124 under the terms of a current lease with 3 x 3 x 3 options. The same leasehold hosts the corner location known as: 1 Hasset Avenue where the company operates its manufacturing and wholesale activities. The company occupies a second retail parlour at 257 Bluff Road Sandringham Victoria 3191 under the terms of a current lease with 3 x 3 x 3 options.
Camberwell is located 9kms east of Melbourne. One of Melbourne’s leafy-inner suburbs, Camberwell is part of the City of Boorondara and has an extensive number of recreation, sporting and leisure facilities as well as an interesting calendar of events of literary, music and cultural programs. Camberwell is building a reputation as a rival to the Melbourne CBD for its quality of restaurants and coffee shops and stress-free shopping. Camberwell shares the spotlight with the likes of the neighbouring inner-eastern suburbs of South Yarra, Toorak, Prahran and Armadale and northside Carlton as rivals to the Melbourne CBD for their range of fashion boutiques, retail stores, cafes and out of the ordinary restaurants.
Sandringham is located 12kms south from Melbourne. Sandringham is a bay side residential suburb with tree-lined streets, centered around the railway station and Picnic Point. At Picnic Point you will find a large reserve with an oval, croquet green, sporting clubrooms and one of the largest boat harbours on the Bay. The Sandringham Yacht Club lies behind a long breakwater with its jetties built around a WW1 submarine wreck. A beach leads onto a narrow foreshore reserve that runs south to Half Moon Bay and north to Brighton. This is also the final resting place of the "Cerberus", which was sunk to form a breakwater. Nearby is the Royal Melbourne Golf Course at the start of Melbourne's famous "sandbelt" - a strip of great golf courses. This area of Melbourne offers unrivalled position and lifestyle supported by the nearby beach and foreshore, with its wonderful walking and cycling paths.
